Let’s go places – Toyota New Zealand’s new advertising campaign

Toyota was built on the Japanese principle of Kaizen, which means continual improvement. We see every day as a new opportunity to move New Zealand forward.

Toyota New Zealand have refreshed their commitment to our future in New Zealand with their new campaign - Let’s Go Places, which launched on media on 01 October, with the first of three advertisements.

The idea behind the campaign is that it’s simply an invitation to go somewhere, get out and explore, have an adventure in our own beautiful country. It’s also a call to embrace the future with positivity, enthusiasm, and confidence. To allow ourselves to dream of places unknown and not yet imagined - places of the future.

Mobility, sustainability, and community are the key focus that Toyota New Zealand sees as getting us to a better Aotearoa for all. Somewhere, where everyone has access to mobility, in which we support our local communities and where we put sustainability at the heart of everything we do.

Mobility

We’re committed to creating a future where no one is left behind. Where everyone has access to mobility solutions to suit their needs. Toyota is embracing a future where private car ownership is evolving, and access to low emission vehicles is available for all.

Toyota New Zealand is currently trialing three mobility schemes in New Zealand – two in Auckland and one in Nelson.

• In Auckland, Toyota New Zealand launched the Toyota Hydrogen Project along with eight other Kiwi companies in April 2022 to showcase how companies can share a fleet of low emission vehicles. You can read about the project here.
• Toyota has also launched, in partnership with Ākina and the Manakau Māori Urban Authority, Waka Aronui which is a mobility scheme focused on getting low-income families into mobility for an affordable lease rate each month.
• And more recently a Toyota Mobility Project trial in Nelson, to trial how we can give customers access to a fleet of vehicles through a subscription service. Mobility as a Service (MaaS) is about providing customers with the right vehicle, for the right job, at the right time. We look forward to seeing the results of this trial. Read more about this here.

Toyota is also focusing on creating mobility products that are broader than just cars, including micro mobility or human mobility solutions. Toyota have been developing these products for more than a decade, so are well placed to take advantage of this future.

Community

Our local communities have supported Toyota for decades, and we are focused on how we can make a positive social impact and give back to them. Our dealerships have always had deep roots in our local communities, and we’re happy to support community projects where we can.

We will continue to support the greater New Zealand initiatives that put our nation on the global stage.

Sustainability

The future we imagine for New Zealand is certainly a future where vehicles are low or net zero carbon emission; where car usage is affordable for all, while ensuring both people and vehicles remain safe.

There is nothing more important than protecting this beautiful land we call home. Our role in sustainability stretches further than just reducing emissions. Toyota believes that multiple mobility solutions and technologies will be needed to decarbonise the transport sector.

Toyota are continuing to innovate mobility technology to run on clean energy - from electricity to hydrogen and beyond. Our goal is to be carbon neutral by 2050, and to have an electrified model of every car in our line-up by 2030.

All our dealerships are certified Toitū Enviromark Diamond; which assures our customers that we’re taking credible steps toward a more sustainable future. We have systems and actions in place and are committed to operating our businesses sustainably.

Toyota New Zealand are a founding member of the Climate Leaders Coalition and Sustainable Business Council, reflecting our long-term commitment to sustainability. You can learn more about Toitū Enviromark, in our newsletter story.

We cannot travel on this journey alone and Let’s Go Places is an opportunity for our customers to share their adventures and journeys with us. If you would like to send us photos or stories of the exciting adventures you’ve had and the incredible places you’ve visited with your Toyota, please email welcome@mcdermid.co.nz.